Articles

Maximising the return on your advertising spend is always important. But as we enter the first economic downturn of the digital marketing age, it’s about to become even more crucial.

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The occasional bad day at the office is to be expected. But losing enough money to buy two superyachts in the time most of us take to eat our lunch is pretty spectacular.

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The Tortoise and the Hare — which one of them do you want managing your marketing budget? Do you value the slow, steady success of brand building or the speedy impact of digital marketing?

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Is your business among the 36% of SMEs considering switching their main financial service provider? The figure is probably even higher if you zoom in on ecommerce businesses. That’s because traditional banks aren’t built for ecommerce.

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What’s the cost-per-click for your top-performing keyword? And do you remember what it was this time last year? If you’ve been in business long enough, you could probably go back further and share some even more dramatic rises.

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What’s your total expenditure going to be this month? And your revenue? How about a year from now?

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You know those fixed-term savings accounts you get at high street banks? You pay in your money, promise not to touch it for 12 months, and in a year you can buy yourself a coffee with the interest you’ve earned.

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Google’s new campaign type Performance Max is inevitably spreading across the ecommerce ads universe, leaving users with no choice but to follow the new reality of automated multi-channel campaigns. This new type of campaign creates ads based on assets, audience signals, and data while using AI and machine learning for bidding and channel division – with little to no insight throughout the process.

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Q4 is looming large. With the holiday and sale season just around the corner, are you facing the funding dilemma familiar to many startups?

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