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Case study

How Waldor & Co. streamlined their marketing spend

Waldor & Co. specialise in crafting contemporary watches and jewellery that stand the test of time. Founded in 2012 by brothers Mikael, Andreas and Johan Christiensson, they have now sold watches to over 70,000 customers in 110 countries worldwide.

Unscripted growth

How Waldor & Co. streamlined their marketing spend

Waldor & Co. specialise in crafting contemporary watches and jewellery that stand the test of time. Founded in 2012 by brothers Mikael, Andreas and Johan Christiensson, they have now sold watches to over 70,000 customers in 110 countries worldwide.

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How Juni helped Waldor & Co. improve their bottom line

Before Juni
  • Difficult to track spend
  • Time-consuming financial admin
  • No rewards on monthly ad spend
After Juni
  • Automated receipt management
  • Full spend control with virtual cards
  • Cashback benefits to boost liquidity
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Before Juni

Inefficient spend management

Waldor & Co. run ads on several platforms to help nurture and grow their global customer base. But, they were faced with one big challenge – how to efficiently track marketing spend.

“We were inefficiently tracking our marketing spend from multiple advertising platforms,” says Andreas Christensson, CEO of Waldor & Co. 

Along with increasing their control of marketing spend, Waldor & Co. weren’t benefiting from cashback, which could help improve their cash flow.

With Juni

Increased visibility of marketing spend

Juni has helped Waldor & Co. centralise their marketing spend, providing a real-time overview of their performance and metrics without having to log in to multiple platforms. Cashback on eligible ad spend also provides Waldor & Co. with an extra bonus.

“By using Juni cards, we can boost our liquidity and streamline all marketing spend into one place,” says Andreas.

Automated receipt management and centralized insights have made day-to-day tasks easier for Waldor & Co.’s finance team, saving them valuable time. 

“Juni saves a lot of headaches for our financial department and improves our bottom line,” says Andreas.

The future

Continuing their journey

As Waldor & Co. continue to bring their watches to customers across the globe, they have the tools they need with Juni to facilitate marketing spend and increase liquidity.

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Inefficient spend management
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Nothing less than excellent