Switch Nails are a Swedish brand offering sustainable, salon-quality press-on nails. They have experienced rapid global growth since their launch, with ad spend as a key part of their strategy.
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Switch Nails are a Swedish brand offering sustainable, salon-quality press-on nails. They have experienced rapid global growth since their launch, with ad spend as a key part of their strategy.
When Switch Nails were preparing for launch, they knew digital marketing would be a crucial part of their strategy. However, they faced the same issue as many new businesses: traditional banks declined their cards due to high marketing spend.
Hakar Mayi, Co-Founder of Switch Nails, had already faced this issue with his previous business. He wanted to be prepared and find a solution so Switch Nails could launch without obstacles.
“We wanted to know that our ads would run without interruption,” says Hakar. “With a lot of providers, you get an automatic security hold on your card when you run lots of digital ads. It was a major issue in our former business.”
Juni was built to support ad spend, and this means that Switch Nails would have a reliable solution for running their campaigns. As soon as they launched the business, they started using Juni to enable their spend.
“Juni was a good solution to that problem,” says Hakar. “We also wanted to boost our capital to support ad spend and inventory purchases, which Juni provided as the business grew.”
Switch Nails is experiencing rapid growth. They’re using Juni to facilitate ad spend and boost their cash flow, making it easier to manage their inventory.
Initially, Switch Nails used Juni cards to overcome security holds on ad payments. With significant investments in platforms like Meta, Google, and TikTok, Juni cards in multiple currencies have facilitated this process, allowing for seamless transactions without any disruptions.
“It was so easy to create digital cards in different currencies,” says Hakar. “We pay for Meta and TikTok in SEK and Google in USD.”
The team at Switch Nails will further simplify their processes by using mobile payments and integrating with their accounting software Fortnox, making end-to-end spend management easier.
“The mobile app and Apple Pay will streamline managing receipts and the bookkeeping on the other end,” says Hakar.
Juni Capital enables Switch Nails to invest in new products and power growth without compromising their cash flow.
Invoice Credit is designed for commerce businesses like Switch Nails unlocking flexible financing powered by our Accounts Payable feature. Pay any invoice and extend your repayment terms, easing complex cash flow cycles.
“We use Juni Capital for production payments and factory payments, so we have more time to pay our vendors,” says Hakar. “We’re able to buy new products and start moving a large portion of our inventory before having to pay for them. It really helps our cash flow and growth.”
As Switch Nails continues to grow and invest in inventory, they have the cash flow support they need to put them in a strong position to negotiate with their suppliers.
“Right now it’s about bridging the cash flow, but now we're going to start increasing our purchases and negotiate payment terms in our factory,” says Hakar.
Hakar and the team at Switch Nails appreciate how easy Juni is to use, especially working with their account manager. This allows for easy adjustments to their credit limits, making Juni an easy choice over traditional banks.
“We’ve been with Juni since the beginning,” says Hakar. “I feel that Juni is really here for startups. If we go to a traditional bank they can’t support us, but with Juni it’s been very easy to work together as we grow.”
Switch Nails was created with the goal of offering everyone beautiful nails in minutes, with salon-quality results. They strive to create the most beautiful and desirable products, with the least impact on our planet. Always with a focus on recycled and vegan materials.
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