Pet Pawr Group, the fastest growing retailer in the Nordics within pet products, has experienced significant growth in the last few years. They increased their sales from 100 million SEK in 2019 to 800 million SEK in 2024, driven by organic growth and acquisitions.
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Pet Pawr Group, the fastest growing retailer in the Nordics within pet products, has experienced significant growth in the last few years. They increased their sales from 100 million SEK in 2019 to 800 million SEK in 2024, driven by organic growth and acquisitions.
As Pet Pawr Group grew, they put their focus on producing private label products which has become a cornerstone of the business.
Private label products offer high margins, but require substantial working capital as cash is tied up in inventory before making sales.
“Paying products before selling them requires some kind of financial support to bridge the cash flow gap,” says Joakim Hillborg, CFO of Pet Pawr Group.
“We met Juni when we were looking at options for financial support for our supply chain. Juni helps us achieve the profit levels we want.”
To manage cash flow and finance inventory, Pet Pawr Group partnered with Juni, which provides flexible financial solutions tailored to their needs. Juni also consolidates their expenses, saving time and supporting the company's rapid expansion.
Juni Capital offers fast and flexible financing. Invoice credit gives businesses like Pet Pawr Group more time to settle with suppliers, freeing up cash flow and helping negotiate better rates – all for fixed monthly fees as low as 3%.
“Without Juni, we wouldn't be able to grow as fast as we do now. Juni helps us increase the assortment much faster, which means we reach higher profits quicker,” says Joakim.
Like many other modern commerce businesses, Pet Pawr Group was using a traditional bank, but it didn’t fit their needs. Juni’s flexibility and speed enables them to overcome financial barriers that their traditional bank couldn’t.
“Juni understands us better than a traditional bank. Growing costs a lot of working capital, and Juni understands how crucial this phase is for a company like ours,” says Joakim.
Pet Pawr Group have a lot of system licences, which were previously split across different cards throughout the organisation. This had a huge administrative burden to simply understand their spend.
Now they use Juni cards to manage these expenses, they have a clear overview of their spend, saving a huge amount of time.
“It’s easier to understand our expenses with Juni as everything is collected in one platform,” says Joakim. “We save about half a day a month on financial admin.”
As Pet Pawr Group scales globally, they can support their spend with multi-currency cards and accounts. With the tools they need to streamline their admin and boost their working capital, Pet Pawr Group can continue on their impressive growth trajectory.
“Juni looks at the business differently than a traditional bank, making it easier to have a common sense of direction,” says Joakim. “It helps us be more efficient as we grow.”
Pet Pawr Group has over 30 years experience in pet stores and ecommerce. They sell products for pets and their owners across the Nordics.
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