Hang Eleven is a young apparel brand based in Amsterdam. Starting in 2019 with some pop up shops in the Netherlands and a webshop, they now have a physical store on one of the busiest streets in Amsterdam. The brand first started with a few t-shirts, but have expanded to a larger collection of easy-to-wear, beach lifestyle clothing and accessories. Every year, Hang Eleven drops six new collections that their customers can’t get enough of.
They are now setting their sights on new markets to expand their brand internationally, and have recently launched their products on Zalando. And, with Juni at their side, they have found the financing needed to accelerate their growth.
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Hang Eleven is a young apparel brand based in Amsterdam. Starting in 2019 with some pop up shops in the Netherlands and a webshop, they now have a physical store on one of the busiest streets in Amsterdam. The brand first started with a few t-shirts, but have expanded to a larger collection of easy-to-wear, beach lifestyle clothing and accessories. Every year, Hang Eleven drops six new collections that their customers can’t get enough of.
They are now setting their sights on new markets to expand their brand internationally, and have recently launched their products on Zalando. And, with Juni at their side, they have found the financing needed to accelerate their growth.
Hang Eleven’s growth plans are ambitious, but for them to achieve their goals they needed to spend more upfront on ad platforms to reach a larger audience. As a new ecommerce brand, they were facing problems getting the credit they needed to grow. Traditional banks wanted years worth of statements, and didn’t offer sizable or flexible credit options that suited a new but thriving business.
Instead, they started looking for a credit solution that understood the specific needs and challenges that ecommerce businesses face. They found Juni.
“Before starting with Juni, we knew we had cash flow problems – but we didn’t know how to solve them. Juni has been the perfect companion and a much better match compared to AMEX and the previous banks we were using,” says Rens van der Schoot, Founder of Hang Eleven. “They have been our ecommerce partner who understands the challenges we face every day.”
Hang Eleven are now able to spend more on their ad platforms, reaching a wider audience and growing their customer base. Their main channels are TikTok, Google and Meta (Facebook and Instagram), where they showcase their products and the beach lifestyle that inspires them.
Making use of Juni Capital, Hang Eleven have a flexible credit line to ease their cash flow and power their media spend. This capital allows them to run the ads they need to acquire customers, bridging the gap between spending on marketing and ROI from selling products. Hang Eleven’s marketing team now has all the credit cards they need, with dedicated cards for marketing spend.
“Juni is a great partner for media buying,” says Rens. “We wouldn't be able to spend as much on marketing and see the results we've seen up to now. Our growth would definitely have been slower without Juni Capital.”
The team at Hang Eleven also uses the Shopify integration to get a high level overview of their sales.
With current growth plans, the team is also expecting to substantially increase their invoices and inventory spend. They’re currently exploring Juni Invoice Credit that finances any invoice, extending repayments by up to 120 days.
"Spring is the period with the highest inventory and invoice spend as we prepare for peak seasons. It will be interesting to see how we could ease this with Invoice Credit” says Rens.
Juni hasn’t only benefited Hang Eleven’s finances, but also brought a sense of community. Rens attended our first Kitchen Commerce event in Amsterdam, featuring guest host Nick Shackelford and leaders of Dutch ecomm brand Ekster®. Rens joined a community of like-minded founders for informal chats and interesting perspectives.
With their sights set on international expansion and the growth their latest Zalando launch will bring, Hang Eleven have the tools they need to scale their media buying and continue increasing their customer base at home and in new markets.