Airinum is a climate health tech founded in Sweden in 2015 with a focus on improving air quality using filtration technology. The company experienced hyper-growth during the pandemic due to high demand for premium face masks and now also offers a broader range of purification solutions.
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Airinum is a climate health tech founded in Sweden in 2015 with a focus on improving air quality using filtration technology. The company experienced hyper-growth during the pandemic due to high demand for premium face masks and now also offers a broader range of purification solutions.
Airinum has transitioned from a digital-first ecommerce brand to a full omnichannel strategy, incorporating marketplaces like Amazon and also distributors and resellers. Initially, they were looking for a way to maximise their marketing spend when they chose Juni.
“I followed Juni from before it was launched,” says Alexander Hjertström, CEO and Co-Founder of Airinum. “We started using Juni to get a kickback on our ad spend and make running our performance marketing smooth.”
Since using Juni, Airinum has gained more than just streamlined marketing spend. They've been using Juni cards for various international services, analytics to manage cash flow and Juni Capital to boost their marketing spend.
“Before Juni we were using our general credit card. What’s changed the most was the analytics and transparency,” says Alexander.
Airinum uses Juni for performance marketing, cash flow management, and financial analytics, benefiting from centralised visibility of global cash positions and multi-currency management.
Airinum uses Juni cards for software and marketing spend, with cards in multiple currencies to handle global spend. This brings huge value to the business with cashback on eligible spend, and the ability to move money and make payments in the same currency at zero cost or easily switch currencies with low FX fees.
Juni Match makes it simple to match their receipts and expenses, saving valuable time. At the end of the month, Airinum reconciles and then exports expenses to their accounting platform.
Juni Capital ensures that Airinum’s ads keep running without interruptions. Instead of worrying about moving money to ensure ads don’t get paused, Airinum have the capital they need to give the company room to grow.
“Juni Capital gives us the extra fuel we need when we see ads that are working,” says Alexander.
Airinum have integrated their external banks and Shopify and Amazon stores to centralise their global finances, giving a clear picture of their cash flow.
“We’re able to look at sales revenue and card spend together in Juni,” says Alexander. “Integrating with different platforms to get that data is seamless.”
Alexander keeps a close eye on the finances at Airinum. Juni’s cash flow analytics help him make informed decisions on how to manage spend and which channels to allocate capital to.
“Getting a picture of the cash flow and our balances in one system has been very helpful,” says Alexander. “We’ve been global from day one and our cash is spread out, so to have one account where we can quickly see our cash position is essential.”
With Juni, Airinum has the tools they need to make informed decisions for their business and seamlessly manage their global finances.
“Juni bridges the gap between marketing and finance, bringing together your ability to spend, marketing metrics and your finances,” says Alexander.
As a leading brand in clean air mobility solutions, Airinum has been at the forefront of air tech innovation since founding in 2015.
By combining state-of-the-art purification technology with smart design, they have managed to create air purification products that improve people’s life and are actively working towards raising awareness about climate change and sustainability.
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